When you start network marketing, it can be overwhelming. After all, you’re really running two businesses. On the one hand, you are selling a product. On the other hand, you are recruiting others to sell the same product. Both areas deserve your full attention, and here are some tips to make sure you succeed with both.
Many people approach network marketing with the misconception that there is a minimal amount of investment involved. While this can be true and you can be successful with only the minimum required investment, in order to truly be successful, you have to reinvest significant parts of your income. For example, you will have to invest in maintaining relationships with network leaders and mentors through social functions like dinners. It is also important to continue learning and keeping up to date with the newest strategies by attending paid events and seminars. You must be prepared and willing to reinvest.
It never occurs to some network marketers that the idea of MLM is taboo in some circles. Don’t waste your time trying to make believers out of skeptics; you need to go with the flow and focus primarily on people who show interest in your proposal and in the grand scheme of the marketing approach.
Set goals outlining where you want to be by a certain point in your business. You must have both short-term and long-term goals. Setting goals helps keep you on your toes and presents challenges that you are ready to face. They also help act as a guide towards your final goal.
Cold calling is a great way to increase the number of leads you have for network marketing, but your list shouldn’t be TOO cold. Try to find people who already have an interest in the field you’re in, or who come recommended by others. Just calling out of the phone book is highly unlikely to gain you any leads.
If you want to run a contest for your downline, make sure that you supply all the tools and information you can to help them succeed. The worst outcome of a contest is that the person in last place ends up dejected. You need to make sure that they know and believe that the contest actually gave them great benefit from all they learned during it.
Collect business cards that have been posted in offline locations and call or email the owners of the cards. Mention that you have a business opportunity that doesn’t interfere with their current work. People who post their business cards in this way are looking for more business and more money. They are likely to respond positively to this tactic.
When participating in network marketing, you should always aim to lead by example. You should never cease training, recruiting, and monitoring. Always keep in mind the KISS formula: “Keep It Simple, Sweaty.” Following this rule will lead to a better success rate for you and the others you are leading.
Even though network marketing can be a challenge, if you know how to manage the two sides of your business you’ll be fine. Use the tips in this article to better help you manage both the sales and the recruitment parts of your business. Stick with it and you’ll see positive results.